Make Your Domain
Name Workable!

How To Change Your "Domain Name"
In Order To Increase Your Profits Substantially

by Esther Smith

When Paul first wrote to me for help he claimed to have so little progress with his new online business that he'd have been pleased with 'bad progress'. As one of my subscribers, he knew he could depend on some help. After looking over everything. I felt he was on target for almost everything, but I did offer a proposal for his consideration.

He needed to change his domain name. The URL did not give even a hint of his business, but even more problematic was his use of the number one (1). Most keyboards do not differentiate between the letter l (L) and the number 1 --- both look alike. Eliminating this letter and/or number in Paul's domain name might avoid the misspelling by a surfer and getting an "error" page instead of his website.

All online businesses must have a domain name and that name should contribute toward its image. Just as important to that name will be the ease with which net surfers locate you. For this reason, serious thought should go into your choice. Traffic is one of the very important facts, and if you know even a little about Search Engines, you know that "key words" are what zillions of inquiring surfers type into that search box.

If a surfer wants to lose weight, they might type in health, vitamins, weight loss, diets, etc. A workable domain name should carry one of these words.

Having said that, let's think about your business and the possibility of including one of the "key words" that a visitor would type in the search box resulting in your website listing. The best way to collect some words for consideration is to think about your product or service and make a list to work with.

Next, make your domain name as short as possible and still include one of the key words on your list. Short and simple makes for less confusion to net surfers. Longer names cause problems in pronunciation. Something that sticks in the memory is ideal. Today, domain name limits have been lengthened to 63 characters but personally I would not advise taking advantage of this.

Entrepreneur is a great word, but few people can spell it without frustration. I have seen it in many domain name combinations, but I often wonder how much business is lost because of a poor choice of words. Make your domain name easy to spell and easy to remember.

For the best traffic, your domain name should give some idea of the business you are in and what your program is all about. While Yahoo! and Amazon seemingly ignored this rule, their business has exploded through brand name building (mega advertisements) and a deep commitment to quality.

It wouldn't hurt to also consider the alphabetical order of the domain name. A directory is no different than your Yellow Pages; A comes before B, and B comes before C, etc. Again with traffic in mind, a Z listing will not be beneficial.

Even with a list of all your possible selections, you will run into that exasperating notice of --- "sorry, but xxxxx.com is taken". And you type in your next best, but that is taken also. It will seem like everything you can think of is already being used; I've had that happen to me. All you can do is start with a fresh list, and keep trying until you finally have a short, easy to remember, pertinent to your business, domain name.

© 2004 Esther Smith

You can’t get back your hours but you can stop giving up more of them.  Start young, retire early.

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Be sure to bring your party pants!

This invitation is extended to the 95% who have failed to find any real wealth on the Internet. All of your efforts have been a long line of dream stealers and the road has been tough, I know. Solo all the way and more often than not, the training you were promised was in poverty and patience.

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Stay close beside me as we do some me-and-you marketing and make yourself some really, really awesome income. We’ll do all the hard work upfront, and then as we move into leveraged income I’ll teach you how to coast.

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Esther Smith
Author/Publisher of "The Permanent Venture"

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